Boosting Leads and Conversions for Hillstrip with Complete Digital Marketing

Client Background

Hillstrip is a travel company that provides personalized packages to Himachal Pradesh, Kashmir, Ladakh, and more. They want to make traveling simple, hassle-free, and worth remembering by providing personalized experiences to every traveler. They needed a means through which they could stand out in a competitive market and continue to generate new leads that would become paying customers.

Challenge

Hillstrip struggled with issues typical in the travel sector. They required a constant supply of top-quality leads without overpaying for advertising. Social media was limited for them and did not capture the beauty of their destinations. They did not have a sleek website to demonstrate their packages in an easy-to-understand manner and turn visitors into customers. It was difficult to reach potential travelers on Google and Meta because there are so many businesses vying for attention. They needed a marketing partner who would do everything on a daily basis and provide actual results.

Goals

• Create a brandable travel brand online,
• Create and maintain a strong, consumer-focused website
• Emphasize packages and position them well
• Create higher-quality travel requests and leads
• Run cost-effective Google and Meta ad campaigns
• Boost social media engagement and followers
• Design good-looking creative assets like posters and ads
• Manage and automate all the everyday marketing tasks

Our Strategy

We built a one-stop marketing plan to provide Hillstrip with all they required to expand. We crafted a contemporary website (https://hillstrip.com/) with simple navigation, brief package descriptions, and beautiful destination pages to attract people in and encourage inquiries. On social media, we established an every-day content calendar with destination features, itineraries, client reviews, and travel advice, posting daily to maintain followers engaged and curious.

We produced professional promotional graphics and posters that fit their brand appearance and encouraged special offers efficiently. For lead generation, we ran targeted Google and Meta ads that picked audiences wisely and optimized keywords to match travel intent. We A/B tested ad creatives regularly, real-time budget adjustments, and optimized targeting to maintain high ROI. We collaborated with the Hillstrip team to synchronize all the marketing activities to fit seasonal trends and their business objectives.

Execution

We turned the strategy into a day-to-day, hands-on practice that produced results. The Hillstrip website went live with a clean, professional look that made it easy to sort packages and destinations. We posted on their social media every day, posting high-quality images, destination information, travel advice, and special offers to keep followers interested and generate bookings.

We created striking posters and creatives that were tailor-made for online and offline promotions. We created and ran Google Search and Display ad campaigns and Meta Ads, targeting people by interest, location, and travel intent. We monitored ad performance, bid optimization, experimented with new creatives, and bid optimization to conserve costs and generate leads on a daily basis. Daily reports and feedback sessions kept everything open and on schedule.

Results Achieved

• Steep rise in daily website and social media leads
• 3 times social media following and engagement within 6 months
• High-converting Google and Meta ad campaigns with great ROI
• Increased brand recognition and consumer confidence
• Site inquiries are always turning into bookings
• Reliable supply of expert marketing material like posters and graphics

Client Testimonial

"EZ Advertize is now a part of our family. They do everything from our ads to our social media to our site, and the results speak for themselves. We get daily leads, our brand has never been better, and our customers love the experience. Highly recommend them." – Hillstrip owner

Conclusion

By managing all aspects of Hillstrip's digital marketing, from social media and website creation to advertising and creativity, EZ Advertize modernized them into a high-performing, modern travel business. Our ongoing, always-on approach generated quantifiable growth, boosted bookings, and improved online visibility in a competitive market.

Ready to grow your travel business? Let EZ Advertize help you with additional leads, brand building, and more bookings. Call us today to get started.