Growing Direct Apple Sales for Orchards Box with End-to-End Digital Marketing

Client Background

Orchards Box is an online business that retails premium and fresh orchard apples from the farm to the doorstep of the consumer. They want to cut out middlemen and deliver the best quality of apples with complete transparency in procurement and harvesting. They required a strong online presence to market their guarantee of freshness, acquire direct consumers, and establish a customer loyalty base.

Challenge

Orchards Box had to break out of local sales and aggregator sites to sell online to customers. The difficulty was trusting online customers who couldn't see the fruit. They required a clean, simple website to allow easy online ordering. Their brand was new and unknown outside their local area. Social media was weak, with no regular content to drive harvest periods or quality. Competition in Google search for terms such as "buy apples online" was tough with larger names and strong SEO. They required constant, daily marketing to establish their brand and drive conversions.

Goals

• Develop a business-friendly, easy-to-use Shopify website for direct selling
• Establish brand fame and credibility on social media
• Create an unforgettable, engaging logo and visual identity
• Design effective content and weekly posters for harvest festivals
• Rank competitive keywords on Google to get organic traffic
• Run successful Google and Meta ads to drive conversions
• Control and maximize all marketing efforts continuously

Our Strategy

We created the entire marketing plan specifically for Orchards Box to establish online sales and brand loyalty. We created a Shopify website (https://orchardsbox.com/) for easy ordering, with clean, clear images, extensive product information, and simple checkout. We created their logo to highlight freshness and quality, with a solid, recognizable brand identity.

On social media, we followed a regular posting schedule of high-quality orchard photos, stories behind the harvesting process, and the option to directly interact with the consumer. We designed professional posters for their harvest festivals in order to generate buzz and establish authenticity.

To drive sales, we executed targeted Google and Meta ads for shoppers looking for fresh apples. We cleverly crafted ad copy and imagery to emphasize their no-middlemen approach. We SEO-ed their site for competitive keywords such as "buy apples online," taking them to 6th rank for such high-value searches.

Execution

We made strategy a daily practice with frequent communication and coordination. The Shopify website boomed with a fresh design and mobile-first strategy to ensure seamless shopping. We updated social media accounts on a daily basis with interesting posts, orchard news, and event promotions to engage followers in the brand narrative.

We designed welcoming posters for each harvest festival, projecting a clean and professional image for Orchards Box both online and offline. We filmed and edited real harvesting videos, building customer trust and reaffirming the "fresh from orchard" promise.

Google and Meta ad campaigns were executed with heavily segmented audiences and prominent calls to action. Results were monitored daily, with an optimization of creatives and bids to reduce costs and increase conversions. For SEO, site structure, keywords, and content were optimized to obtain the top ranking on search results for applicable terms.

Results Achieved

• Created a modern Shopify website that turns visitors into buyers
• Ranked 6 for commercial search terms like "buy apples online"
• Sharp surge in direct online orders
• Consistent daily posting with powerful, positive social media presence
• Highly successful Meta and Google ad campaigns with excellent ROI
• Engaging logo and marketing collateral emphasizing brand excellence

Client Testimonial

"EZ Advertize certainly helped us sell directly to customers. The site is fantastic and performs well. Our social media now really reflects who we are. We're getting regular orders, and our customers love seeing real orchard updates. It's just what we needed."– Owner, Orchards Box

Conclusion

By handling it all from their site and advertising to social media and search engine optimization, EZ Advertize converted Orchards Box into a dependable, direct-to-consumer apple enterprise. Our one-stop-shop solution converted browsers into buyers and established long-term customer relationships with individuals who appreciate freshness and honesty.

Interested in growing your direct-to-consumer business? Allow EZ Advertize to help you boost sales, build your brand, and connect with customers. Start today by reaching out to us.