Driving Orders and Footfall for Tastebuds with Digital Marketing That Delivers

Client Background

Tastebuds is a neighborhood restaurant and delivery brand that specializes in delivering fresh, high-quality food to their customers. They needed to differentiate themselves in a saturated food market, create a strong brand image, and allow people to easily order directly without depending too much on costly aggregator apps. Their objective was straightforward: access more customers online and offline while retaining control over their customer relationships.

Challenge

Tastebuds experienced a number of challenges common for a contemporary food business attempting to expand sustainably. They lacked visibility in social media, and their engagement on Instagram did not reflect the quality of their products. Their current online ordering system was dependent on aggregator platforms that took high commissions, eating into margins and restricting direct customer relationships. They also lacked a specifically designed website for smooth delivery ordering, so it was difficult to present their menu or brand history in their own words. They also needed to get more local customers into their actual shop, and this needed enhanced awareness and more successful, locally targeted promotion.

Goals

• Raise brand awareness and increase followers on Instagram
• Enhance organic engagement through high-quality content
• Design viral reels to engage a larger local audience
• Drive both online orders for delivery and in-store visits
• Create a simple-to-use, branded website that minimizes dependence on third-party sites
• Enhance their brand image and establish loyal relationships with customers

Our Strategy

Our strategy for Tastebuds was established on three central pillars: social media expansion, converting content, and a solid digital base. For Instagram management, we implemented the objective of creating a visually uniform, engaging feed with plenty of high-quality food images and videos. We created content calendars to keep posting frequency consistent, interacted with in-market audiences with comments and DMs, and executed geo-targeted ads to hit local customers. To take up real estate and drive organic reach, we created viral-ready reels based on trending audio, behind-the-scenes footage, and genuine storytelling highlighting the Tastebuds crew and kitchen process. The content was shareable and relatable, converting viewers into paying patrons. For their site, we designed https://tastebuds.delivery ground up with a seamless user experience for mobile ordering. We optimized the process of browsing menus and checking out to drive orders directly, added delivery management to drive down third-party commissions, and search engine optimized the site to enhance local visibility.

Execution

Our execution phase was hands-on, collaborative, and iterative to drive consistent results. We overtook the management of Tastebuds' Instagram account, uploading a daily stream with a combination of good-quality photos, reels, and stories that made the audience interact and crave more. We ensured constant customer engagement through responses to comments and messages, converting random interest into loyalty. Our crew shot, edited, and uploaded short-length video content that employed popular music and compelling storytelling to optimize organic reach. Most of these reels gained local popularity, garnering thousands of views and making Tastebuds a household name in the locality. On the site side, we provided a sleek, mobile-first platform that presented customers with an effortless ordering experience, including easy-to-understand menus, straightforward navigation, and a secure checkout. We also installed basic SEO foundations to enhance their local search rankings. Along the way, we kept an eye on performance metrics and real-time shifting of strategy to ensure campaigns remained cost-effective and effective.

Results Achieved

• 2.5x growth in Instagram followers within 3 months
• Viral reels with 2.9 million+ organic views
• Considerable in-shop customer traffic increase
• Direct online orders increased through the new site
• Less dependence on third-party delivery apps and saved commissions

Client Testimonial

“EZ Advertize didn’t just manage our marketing—they brought our brand to life online. Our Instagram is buzzing, customers love the new website, and we’re getting orders directly. They truly understood what Tastebuds needed.”– Owner, Tastebuds

Conclusion

Through the fusion of social media experience, innovative video production, and customized web development, EZ Advertize brought actual growth for Tastebuds. We made their digital presence a sales generator, allowing them to serve more satisfied customers in-store and in-home.

Ready to turn your food business around? Let EZ Advertize grow your brand, drive more orders, and cut commissions. Get started today.